I believe positive wayfinding experience should be the norm for everyone. Through strategic thinking and design, I aim to enhance user experience in ways that engage and inspires.

Clifford is pictured here together with Mr Toyo Ito, a renowned Japanese architect in the architectural world. Mr Toyo Ito was the lead design architect for CapitaGreen office tower. Clifford collaborated together with Toyo Ito & Associates, Architects to create a seamless wayfinding system for the project.

Clifford Ong

Principal / Wayfinding Specialist

With 12+ years career experience in the field of wayfinding, Clifford has designed signage systems for offices, retail, hospitality, civil, healthcare, residential and large scale mixed developments, along with map directories, infographics, environmental graphics, brand identities and dynamic information displays.



Clifford’s extensive experience in signage design and wayfinding have successfully directed and completed projects in a variety of development types:


Office Projects:
AXA Tower, Singapore

CapitaGreen Tower, Singapore
CapitaHub, CapitaLand HQ, Singapore
Enterprise Square Tower Shenyang, China
GIC HQ, Singapore
HSBC HQ, Singapore
MapleTree Business City, Singapore
Singapore Power HQ, Singapore
UIC Tower, Singapore

Vanke IFC Foshan, China
World Trade Centre 3, Jakarta, Indonesia

Retail Projects:
Aperia Mall, Singapore
Changi City Point, Singapore
JEM Mall, Singapore
Junction 8, Singapore
Kerry Park Side, Shenyang China
Raffles City, Singapore
Respublika Mall, Kazakhstan
Seasons City, Tianjin, China
South Beach, Singapore
Suntec City Mall, Singapore
Triple One Somerset, Singapore
Vivo City, Singapore

Westgate Mall Glass Enclosure, Singapore

Yitian West Street, Guilin, China

Civil & Industrial Projects:
Bedok Food City, Singapore
Changi Airport Terminal 2, Singapore
Defu Industrial City, Singapore
New Family Justice Courts, Singapore
NUS EduSports, University Town, Singapore
Singapore Art Museum, Singapore
State Courts Tower, Singapore
Suntec Convention Centre, Singapore

Yantaishan Public Park, Fuzhou, China

Residential Projects:
Arcadia Courts Residence, Shenyang, China
Corals at Keppel Bay Residence, Singapore
Habitat Residences, Qinhuangdao, China
V on Shenton Residence, Singapore
Vanke Baiyun Grove, Guangzhou, China

Hospitality Projects:
ALMA Resort, Cam Ranh Bay, Vietnam
Carlton Hotel, Singapore
Crockfords Tower, RWS, Singapore
Four Seasons, Hanoi, Vietnam
Hard Rock Hotel, Singapore
Holiday Inn Hotel Putien, China
Hotel Michael, Singapore
Kempinski Hotel, Singapore
One & Only Resort, Desaru, Malaysia
Park Hotel Alexandra, Singapore
Sofitel Nusa Dua, Bali, Indonesia

Westin Hotel, Desaru, Malaysia

Zanyee Hotel Nanhai, Foshan, China

Healthcare Projects:
Integrated Care Hub, Singapore
National University Hospital Medical Centre, Singapore
New National Cancer Centre, Singapore
New National Skin Centre, Singapore

Amusement Projects:
Desaru Riverside, Desaru, Malaysia
Resorts World at Sentosa, Adventure Cove, Singapore
Resorts World at Sentosa, Marine Life Park, Singapore
Sands Cotai, Macao



  • BCA Academy Wayfinding & Signage Design


  • Bachelor’s Degree in Industrial Design, Swinburne University of Technology, Melbourne, Australia.


  • Diploma in Product Design, Lim Kok Wing University College of    Creative Technology, Selangor, Malaysia.

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