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ENHANCING SPACES THROUGH EFFECTIVE WAYFINDING

We help grow your physical business space by creating positive user experiences to boost traffic footfall. This naturally leads to increased conversions and revenue as we understand how users navigate your business's physical environment and resolve problematic areas.

The result is increased pedestrian activity, loyalty in travelers, healthier patients, happier shoppers, satisfied residents, and more engaged office workers.

PROBLEM AREAS

Your business is receiving negative user experience feedback.

Your business is suffering from a lack of footfall and traffic.

Your business brand identity is not clear and noticeable.

Your physical business is struggling to relate to the new digital world.

Are visitors at your business lamenting they could not find their way around, or are your staff so busy guiding people instead of doing their job description? The ineffective wayfinding system is usually the cause of the issue. Many things can and will go wrong, such as navigational signs being in the wrong location, incorrect sizing, and confusing messaging. We must ensure proper planning and design of the wayfinding system to mitigate these issues.

An ineffective wayfinding system hampers traffic flow to your business. It all boils down to a good user experience. We all understand the importance of the exemplary user interface for a website, as it helps conversions. It is the same with your physical space. A sound wayfinding system allows your customers to find what they want quickly without any confusion or obstacle. Through this seamless experience, they see value in coming back to visit you again and again.

Inconsistent representation of your brand identity can create a lousy perception of your business. With so much noise in a noisy world, branding consistency is critical to making your business stand out. Brand identity spans from the digital world to your physical space. Graphic interpretations must be consistent so that users navigating your website will have the same consistent experience navigating your physical business space. Creating pleasant and consistent user experiences creates a memorable and noticeable brand identity.

In a fast-changing digital world, a new and fresh user experience is the new currency for engaging customers. Products and offerings are no longer the sole reason customers shop. Therefore, your physical business spaces must provide unique and innovative experiences to keep customer interest and put you many steps ahead of your competitors. Future-proofing and adaptability are also priorities, and this is where having strategic solutions in place helps your business be at the forefront of the digital race.

HOW CAN WE HELP YOU?

Wayfinding & Experiential Made Simple

Mazefate helps you solve the above problem areas by correctly diagnosing your project through a focused wayfinding audit right at the start of the project. With appropriate strategic analysis and thinking in place, we then provide you with solutions and guide you with a recommendation based on your budget and what is best for your business goals.

 

Why is this process necessary? One of the primary reasons many projects fail is that they often take an infinite number of iterations and changes before finally being approved, often to the detriment of expanded scope creep, prolonged and delayed timelines, and bloated budgets. Strategic thinking and planning are essential in wayfinding even before the project starts—whether an up-and-coming new or existing development. As we work together, we help you mitigate anxiety or any lack of understanding by taking you through the process step by step.

 

Our Clients

Mazefate consists of professionals dedicated to problem-solving through design. We have experience consulting on large, complex projects in various applications. Here are our Clients and Partners:

 

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CONTACT US

Let us help bring positive user experience back to your business.

Schedule a free consultation with us today.

Thank you for your inquiry. We will be in touch with you soon.

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