ENHANCING SPACES THROUGH EFFECTIVE WAYFINDING
We help to grow your physical business space by creating positive user experiences to boost traffic footfall, naturally leading to an increase in conversions and revenue through understanding how users navigate your business's physical environment and resolving problematic areas.
The result is an increase in pedestrian activity, building loyalty in travellers, healthier patients, happier shoppers, satisfied residents and more engaged office workers.
Your business is receiving negative user experience feedbacks.
Your business is suffering from a lack of footfall and traffic.
Your business brand identity is not being noticed.
Your physical business is struggling to relate in the new digital world.
Are visitors at your business lamenting they could not seem to find their way around, or your staffs are so busy guiding people around instead of doing their actual job description? The ineffective wayfinding system is usually the cause of the issue. Where navigational signs are in the wrong location, of the incorrect sizing with confusing messaging, many things can and will go wrong. We need to ensure proper planning and design of the wayfinding system to mitigate these issues.
An ineffective wayfinding system hampers traffic flow to your business. It all boils down to good user experience. We all understand the importance of a right user interface for a website, as it helps in conversions. It is the same with your physical space. A sound wayfinding system helps your customer find what they want quickly without any confusion or obstacle. It is through this seamless experience; they find value in coming back to visit you again and again.
Inconsistent representation of your brand identity can create a lousy perception of your business. With so many noises in a deafening world, branding consistency is key to making your business stand out; Brand identity spans across from the digital world to your physical space. Graphic interpretations have to be consistent so that users navigating your website, will have the same consistent experience navigating your physical business space. Through creating pleasant and consistent user experiences, you create a memorable and noticeable brand identity.
In a fast-changing digital world, new and fresh user experience is the new currency to engage customers. Product and offerings no longer are the sole attraction of why customers shop. It is therefore critical that your physical business spaces provide ever new and innovative experiences, to keep customer interests up and put you many steps ahead of your competitors. Future-proofing and adaptability is also something to prioritise and this is where having strategic solutions in place helps your business to be at the forefront of the digital race.
HOW CAN WE HELP YOU?
Wayfinding & Experiential Made Simple
Mazefate helps you to solve the above problem areas by conducting a proper diagnosis of your project through a focused wayfinding audit, right at the start of the project. With appropriate strategic analysis and thinking in place, we then provide you with solutions and guide you with a recommendation based on your budget and what is best for your business goals.
Why is this process necessary? One the of the primary reasons why many projects fail is because it often takes an almost infinite amount of iterations and changes before finally being approved, often to the detriment of an expanded scope creep, prolonged and delayed timelines and bloated budgets. As we work together with you, we help you mitigate anxiety or any lack of understanding by taking you through the process along, step by step. Thus the importance of strategic thinking and planning required in wayfinding even before the project starts - whether its an up and coming new development, or an existing one.
WHOM WE HAVE HELPED
We’ve worked in collaboration with our clients and their design teams to create enhanced user experiences on a vast array of projects. With every project, we hone our ability to connect people to the places where they live, work and shop.
They provided professional wayfinding consultancy that helps to review, identify and resolved our project’s user experience navigation issues. I would highly recommend them to anyone experiencing wayfinding issues or concerns at their property locations.
Raymond Tsang, Head of Commercial Design, CapitaLand Commercial Limited
We recognise their proposal for our project’s identity pylon design was very bold and innovative. It is also professionally executed.
Eden City Project Team
They are passionate about their work and is open to new ideas. They are proactive in offering design solutions.
Therese Lee, Senior Manager of Product Development and Design, CapitaLand Limited
CapitaGreen Office TowerClient: CapitaLand
Scope: Wayfinding, Digital Signage & Accessibility Audit
Mazefate consists of professionals dedicated to problem-solving through design. We have experience consulting on large, complex projects in a wide range of applications.
Let us help bring positive user experience back to your business.
Schedule a free consultation with us today.