About Mazefate

Mazefate started with an ambition, which is to make the positive user experience a norm while navigating through in our increasingly confusing world. Mazefate is a Singapore consultancy firm with many years of experience in doing wayfinding and user experience audits and providing problem-solving solutions through strategic thinking and design.

Our design of bright, clear visual communication reflects a deep commitment to careful analysis based upon aesthetic, human behaviour and psychology considerations. As information designers and experts on wayfinding navigation, we've consulted on retail environments, office towers, mixed-use developments, hospitality, civil and strategic brand identity projects. Through our work, and that in partnership with other designers, we have consulted and design works ranging from design guidelines to full signage programs.

Our visual graphics work includes maps, diagrams, signage systems, branding identity and guidelines for future signage implementations.


Mazefate Objectives

Mazefate realises that many prospect client's perceptions of engaging a professional wayfinding consultant feel like a daunting and expensive affair. As a result, many clients settle to only employing a signage contractor/fabricator/maker to handle their development's wayfinding needs. Only to realise the system fails when users start complaining about getting lost or feeling unwelcomed, or their tenants and business are not getting enough traffic, and the list goes on.


Mazefate aims to change the client's perception about engaging a professional wayfinding consultant, by simplifying the exercise into an easy to understand, step by step packages throughout the process.


Mazefate understands that in every project, budget and cost are the primary barriers in engaging professional solution providers. Through this understanding, Mazefate embracing new ways of doing things decided to break away from past professional consultancy fees norms. We offer a groundbreaking cost-effective consultancy, that is based on packaged pay as you use and needed basis. This way, the client will always be assured of getting the best value from our services.


Mazefate packages services in a systematic way, so that we can guide you every step of the project. Every project is recommended to start with Stage 1 consultation and Stage 2 audit. From the findings of the review, we will then recommend the appropriate solutions depending on your budget and business requirements. We can then decide how to proceed to the other work stages after that.


Mazefate's different service packages provide you with a complete TURNKEY solution to all your wayfinding needs, from design, digital signage solutions, fabrication and installation.


Stage 1

The Consultation

  • Pre-Consultation
  • Establishing:
    • Goals
    • Budget
    • Schedule
    • Decisions
    • Stakeholders
We meet with you to understand your business, projects and challenges you face. From here, we can determine with you, the best course of action that benefits your situation.

Stage 1

The Consultation

Stage 2

The Audit

  • Wayfinding Audit
  • Facade Sign Audit
  • Digital Signing Opportunities
  • Advertising Opportunities
  • Project Brand Identity Audit
  • Accessibility Audit
From our consultation, we will conduct a site/floorplan/branding audit to identify the problems and challenges affecting your business.

Stage 3

The Findings

  • Wayfinding Signage Guideline
  • Tenant Signage Guideline
  • Facade Signage Guideline
  • Facade Signage Guideline
  • Accessibility Signage Guideline
  • Project Brand Identity Guideline
Through the audit findings, we will provide appropriate recommendations with options to suit your budget and yet being able to achieve the best possible outcome.

Stage 4

The Design

  • Signage Design
  • Font & Iconography Design
  • Project Brand Identity Design
  • Advertising / Environmental Graphics
  • Digital Sign UX Design
We create design solutions through the recommended direction and set goals. The design process is transparent and involves directed inputs from different stakeholders.

Stage 5

The Implementation

  • Signage Location Plans
  • Signage Messaging Plans
  • Technical Detailing
  • Fabrication & Installation
  • Digital Signage Solutions
Working together with our various partners, we provide you with a hassle-free turnkey solution implementation, that is in line with your budget.

Schedule a free consultation with us today.

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All Rights Reserved.

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