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About Mazefate

Mazefate started with an ambition to make the positive user experience a norm while navigating through our increasingly confusing world. Mazefate is a Singapore consultancy firm with many years of experience doing wayfinding and user experience audits and providing problem-solving solutions through strategic thinking and design.

Our bright, straightforward visual communication design reflects a deep commitment to careful analysis based upon aesthetic, human behavior, and psychological considerations. As information designers and experts on wayfinding navigation, we've consulted on retail environments, office towers, mixed-use developments, hospitality, and civil and strategic brand identity projects. Through our work and partnership with other designers, we have consulted and designed pieces ranging from design guidelines to complete signage programs.

Our visual graphics work includes maps, diagrams, signage systems, branding identity, and guidelines for future signage implementations.


Mazefate Objectives

Mazefate realizes that many prospective clients perceive engaging a professional wayfinding consultant feel like a daunting and expensive affair. Only to learn the system fails when users complain about getting lost or feeling unwelcomed, or their tenants and business are not getting enough traffic, and the list goes on. As a result, many clients settle to only employing a signage contractor/fabricator/maker to handle their development's wayfinding needs.


Mazefate aims to change the client's perception about engaging a professional wayfinding consultant by simplifying the exercise into easy-to-understand, step-by-step packages throughout the process.

Mazefate understands that budget and cost are the primary barriers to engaging professional solution providers in every project. Through this understanding, Mazefate embracing new ways of doing things decided to break away from past professional consultancy fees norms. We offer a groundbreaking cost-effective consultancy based on a packaged pay-as-you-use and needed basis. This way, Mazefate will always assure the client of getting the best value from our services.


Mazefate packages services systematically so we can guide you through every step of the project. We recommend every project start with a Stage 1 consultation and Stage 2 audit. After that, we can decide how to proceed to the other work stages. From the findings of the review, we will then recommend the appropriate solutions depending on your budget and business requirements.


Mazefate's different service packages provide you with a complete TURNKEY solution to all your wayfinding needs, from design, digital signage solutions, fabrication, and installation. 

Image by Nik MacMillan

Stage 1

The Consultation

  • Pre-Consultation
  • Establishing:
    • Goals
    • Budget
    • Schedule
    • Decisions
    • Stakeholders
We meet with you to understand your business, projects, and challenges you face. From here, we can determine the best course of action that benefits your situation.

Stage 1

The Consultation

Image by Glenn Carstens-Peters

Stage 2

The Audit

  • Wayfinding Audit
  • Facade Sign Audit
  • Digital Signing Opportunities
  • Advertising Opportunities
  • Project Brand Identity Audit
  • Accessibility Audit
We will conduct a site/floorplan/branding audit from our consultation to identify the problems and challenges affecting your business.

Stage 3

The Findings

  • Wayfinding Signage Guideline
  • Tenant Signage Guideline
  • Facade Signage Guideline
  • Facade Signage Guideline
  • Accessibility Signage Guideline
  • Project Brand Identity Guideline
Through the audit findings, we will provide appropriate recommendations with options to suit your budget and yet be able to achieve the best possible outcome.

Stage 4

The Design

  • Signage Design
  • Font & Iconography Design
  • Project Brand Identity Design
  • Advertising / Environmental Graphics
  • Digital Sign UX Design
We create design solutions through the recommended direction and set goals. The design process is transparent and involves directed inputs from different stakeholders.

Stage 5

The Implementation

  • Signage Location Plans
  • Signage Messaging Plans
  • Technical Detailing
  • Fabrication & Installation
  • Digital Signage Solutions
Working with our various partners, we provide you with a hassle-free turnkey solution implementation that aligns with your budget.

Schedule a free consultation with us today.

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